/* ============================================================
   LippyLipo — Tokens + Base
   ============================================================ */
:root {
  --ink: #0a0807;
  --ink-2: #100d0b;
  --panel: #161210;
  --panel-2: #1d1815;
  --line: rgba(245, 212, 193, 0.12);
  --line-strong: rgba(245, 212, 193, 0.22);
  --bone: #f7f1eb;
  --bone-2: #efe6dc;
  --mute: #a89c91;
  --mute-2: #6b6058;
  --text: #ece4dc;

  /* Pure rose gold gradient */
  --rg-1: #f5d4c1;
  --rg-2: #e6b8a0;
  --rg-3: #d4a78a;
  --rg-4: #b76e79;
  --rg-5: #8c4a5a;
  --rose-gold: linear-gradient(135deg, #f5d4c1 0%, #e6b8a0 28%, #d4a78a 55%, #b76e79 100%);
  --rose-gold-soft: linear-gradient(135deg, rgba(245,212,193,0.18) 0%, rgba(183,110,121,0.18) 100%);
  --rose-gold-vert: linear-gradient(180deg, #f5d4c1 0%, #d4a78a 50%, #b76e79 100%);
  --rose-gold-shine: linear-gradient(105deg, #f5d4c1 0%, #f5d4c1 20%, #ffffff 28%, #e6b8a0 36%, #d4a78a 60%, #b76e79 100%);

  --r-sm: 8px;
  --r-md: 14px;
  --r-lg: 22px;
  --r-xl: 32px;
  --r-pill: 999px;

  --shadow-rose: 0 18px 50px -20px rgba(183, 110, 121, 0.55);
  --shadow-panel: 0 24px 60px -30px rgba(0, 0, 0, 0.8);

  --container: 1240px;
  --funnel: 760px;
}

/* ============================================================
   Funnel-specific
   ============================================================ */
.funnel {
  max-width: var(--funnel);
  margin: 0 auto;
  padding: 0 20px;
}
.funnel-wide { max-width: 900px; margin: 0 auto; padding: 0 20px; }

/* Pulsing CTA */
@keyframes pulseRose {
  0%, 100% { box-shadow: 0 18px 50px -20px rgba(183, 110, 121, 0.55), 0 0 0 0 rgba(245,212,193,0.5); }
  50% { box-shadow: 0 18px 50px -20px rgba(183, 110, 121, 0.7), 0 0 0 14px rgba(245,212,193,0); }
}
.btn-pulse { animation: pulseRose 2.4s ease-in-out infinite; }

/* Highlighter underline */
.hl {
  position: relative;
  display: inline-block;
}
.hl::after {
  content: '';
  position: absolute;
  left: -2px; right: -2px;
  bottom: 4px;
  height: 38%;
  background: linear-gradient(90deg, rgba(245,212,193,0.35), rgba(183,110,121,0.35));
  z-index: -1;
  border-radius: 4px;
}

/* Funnel headline (bold sans) */
.headline {
  font-family: 'Outfit', sans-serif;
  font-weight: 700;
  font-size: clamp(34px, 6.5vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.025em;
}
.headline-xl {
  font-family: 'Outfit', sans-serif;
  font-weight: 800;
  font-size: clamp(40px, 8vw, 76px);
  line-height: 1;
  letter-spacing: -0.03em;
}
.headline-sm {
  font-family: 'Outfit', sans-serif;
  font-weight: 700;
  font-size: clamp(26px, 4vw, 38px);
  line-height: 1.1;
  letter-spacing: -0.02em;
}

/* Big CTA block */
.cta-block {
  text-align: center;
  padding: 40px 0;
}
.cta-block .btn {
  font-size: 17px;
  padding: 20px 36px;
}

/* Counter / urgency banner */
.urgency-bar {
  background: linear-gradient(90deg, #1a0d10 0%, #0a0807 100%);
  border-bottom: 1px solid var(--line);
  padding: 10px 16px;
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-align: center;
  color: var(--mute);
}
.urgency-bar strong {
  color: transparent;
  background: var(--rose-gold);
  -webkit-background-clip: text;
  background-clip: text;
  font-weight: 600;
}

/* Check list */
.checks { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 14px; }
.checks li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 16px 18px;
  background: rgba(245,212,193,0.04);
  border: 1px solid var(--line);
  border-radius: var(--r-md);
  font-size: 16px;
  line-height: 1.5;
}
.checks li .ck {
  width: 28px; height: 28px;
  border-radius: 999px;
  background: var(--rose-gold);
  color: #1a0d10;
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
  font-weight: 700;
}
.checks li strong { color: var(--rg-1); font-weight: 600; }

/* X list (pain) */
.xlist { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 12px; }
.xlist li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 14px 16px;
  background: rgba(255,255,255,0.02);
  border-left: 3px solid rgba(183,110,121,0.6);
  border-radius: 4px;
  font-size: 16px;
  line-height: 1.5;
  color: var(--text);
}
.xlist li::before {
  content: '✕';
  color: #e6b8a0;
  font-weight: 700;
  flex-shrink: 0;
}

/* Numbered step */
.step-num {
  font-family: 'Cormorant Garamond', serif;
  font-size: 90px;
  line-height: 0.9;
  font-weight: 500;
  background: var(--rose-gold);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* VSL frame */
.vsl-wrap {
  position: relative;
  border-radius: var(--r-lg);
  overflow: hidden;
  border: 1px solid var(--line-strong);
  background: #050403;
  box-shadow: 0 30px 80px -30px rgba(0,0,0,0.9), 0 0 0 1px rgba(245,212,193,0.08);
  aspect-ratio: 16 / 9;
}
.vsl-wrap::before {
  content: '';
  position: absolute;
  inset: -2px;
  background: var(--rose-gold);
  z-index: -1;
  border-radius: var(--r-lg);
  opacity: 0.7;
  filter: blur(20px);
}

/* Section dividers */
.section-divider {
  display: flex; align-items: center; justify-content: center;
  gap: 14px;
  padding: 36px 0;
  color: var(--mute);
  font-size: 11px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
}
.section-divider .line { flex: 1; height: 1px; background: var(--line); max-width: 80px; }

/* Soft card */
.soft {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 28px;
}
.soft.rose {
  background: linear-gradient(180deg, rgba(245,212,193,0.06), rgba(183,110,121,0.02));
  border-color: var(--line-strong);
}

* { box-sizing: border-box; -webkit-tap-highlight-color: transparent; }
html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Outfit', -apple-system, BlinkMacSystemFont, sans-serif;
  background: var(--ink);
  color: var(--text);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
a { color: inherit; text-decoration: none; }
input, textarea, select { font: inherit; }

/* Display type */
.serif { font-family: 'Cormorant Garamond', 'Times New Roman', serif; font-weight: 500; }
.eyebrow {
  font-family: 'Outfit', sans-serif;
  font-size: 11px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--mute);
}
.eyebrow.rose {
  background: var(--rose-gold);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* Rose gold text */
.rg-text {
  background: var(--rose-gold);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  display: inline-block;
}
.rg-text.shine {
  background: var(--rose-gold-shine);
  background-size: 200% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  animation: rgShine 8s ease-in-out infinite;
}
@keyframes rgShine {
  0%, 100% { background-position: 0% 0%; }
  50% { background-position: 100% 0%; }
}

/* Container */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 22px;
}
@media (min-width: 768px) {
  .container { padding: 0 36px; }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 16px 26px;
  border-radius: var(--r-pill);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: 0.01em;
  line-height: 1;
  transition: transform 0.25s ease, box-shadow 0.25s ease, filter 0.25s ease;
  white-space: nowrap;
  position: relative;
  overflow: hidden;
}
.btn:active { transform: translateY(1px); }
.btn-primary {
  background: var(--rose-gold);
  color: #1a0d10;
  box-shadow: var(--shadow-rose);
  font-weight: 600;
}
.btn-primary:hover { filter: brightness(1.06); box-shadow: 0 22px 60px -18px rgba(183,110,121,0.7); }
.btn-primary::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(110deg, transparent 30%, rgba(255,255,255,0.45) 50%, transparent 70%);
  transform: translateX(-100%);
  transition: transform 0.7s ease;
}
.btn-primary:hover::after { transform: translateX(100%); }

.btn-ghost {
  background: transparent;
  color: var(--text);
  border: 1px solid var(--line-strong);
}
.btn-ghost:hover { border-color: var(--rg-3); color: var(--rg-1); }

.btn-light {
  background: var(--bone);
  color: var(--ink);
}
.btn-light:hover { background: #fff; }

.btn-sm { padding: 12px 18px; font-size: 13px; }
.btn-lg { padding: 19px 32px; font-size: 16px; }

/* Section */
section { position: relative; }
.section-pad { padding: 88px 0; }
@media (max-width: 768px) {
  .section-pad { padding: 64px 0; }
}

/* Display headings */
h1, h2, h3, h4 { margin: 0; font-family: 'Cormorant Garamond', serif; font-weight: 500; line-height: 1.05; letter-spacing: -0.01em; }
.h-hero {
  font-size: clamp(44px, 9vw, 96px);
  line-height: 0.98;
  letter-spacing: -0.02em;
}
.h-1 { font-size: clamp(36px, 6vw, 64px); line-height: 1.02; letter-spacing: -0.015em; }
.h-2 { font-size: clamp(28px, 4vw, 42px); line-height: 1.08; }
.h-3 { font-size: clamp(22px, 2.4vw, 28px); line-height: 1.15; }

.lede { font-size: clamp(16px, 1.4vw, 18px); line-height: 1.6; color: var(--mute); max-width: 60ch; }
.lede.light { color: rgba(10,8,7,0.7); }

/* Hairline divider */
.hairline { height: 1px; background: var(--line); width: 100%; }
.hairline-rg { height: 1px; background: var(--rose-gold); }

/* Chip / badge */
.chip {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 14px;
  border-radius: var(--r-pill);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-weight: 500;
  border: 1px solid var(--line-strong);
  background: rgba(245, 212, 193, 0.04);
}
.chip .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--rose-gold); }

/* Card */
.card {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: 28px;
}

/* Hide scrollbars on horiz scrollers */
.scroll-x { overflow-x: auto; scrollbar-width: none; }
.scroll-x::-webkit-scrollbar { display: none; }

/* Placeholders for imagery (subtly-striped) */
.img-ph {
  position: relative;
  background:
    repeating-linear-gradient(135deg, rgba(245,212,193,0.06) 0 14px, rgba(245,212,193,0.03) 14px 28px),
    #1a1410;
  border: 1px solid var(--line);
  border-radius: var(--r-md);
  overflow: hidden;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--mute);
  font-family: 'JetBrains Mono', ui-monospace, monospace;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  text-align: center;
  padding: 16px;
}
.img-ph.light {
  background:
    repeating-linear-gradient(135deg, rgba(183,110,121,0.08) 0 14px, rgba(183,110,121,0.04) 14px 28px),
    #ece2d6;
  color: #8c6f60;
  border-color: rgba(183,110,121,0.18);
}
.img-ph .ph-label {
  background: rgba(0,0,0,0.55);
  padding: 6px 10px;
  border-radius: 4px;
  backdrop-filter: blur(4px);
  border: 1px solid var(--line);
}
.img-ph.light .ph-label {
  background: rgba(255,255,255,0.7);
  color: #6b5347;
  border-color: rgba(183,110,121,0.2);
}

/* Light section variant */
.bone {
  background: var(--bone);
  color: var(--ink);
}
.bone .eyebrow { color: #8c6f60; }
.bone .lede { color: rgba(10,8,7,0.65); }
.bone .hairline { background: rgba(10,8,7,0.1); }

/* Animations */
@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to { opacity: 1; transform: translateY(0); }
}
.reveal { opacity: 0; }
.reveal.in { animation: fadeUp 0.8s ease forwards; }

/* Marquee */
.marquee {
  display: flex;
  gap: 64px;
  animation: marquee 40s linear infinite;
  white-space: nowrap;
  width: max-content;
}
@keyframes marquee {
  to { transform: translateX(-50%); }
}

/* Scroll lock for modal */
body.lock { overflow: hidden; }

/* Form */
.field {
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.field label {
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--mute);
}
.field input, .field select, .field textarea {
  background: rgba(255,255,255,0.04);
  border: 1px solid var(--line);
  color: var(--text);
  padding: 14px 16px;
  border-radius: var(--r-sm);
  outline: none;
  transition: border-color 0.2s ease, background 0.2s ease;
}
.field input:focus, .field select:focus, .field textarea:focus {
  border-color: var(--rg-3);
  background: rgba(245,212,193,0.06);
}
.field input::placeholder, .field textarea::placeholder { color: var(--mute-2); }

/* Icon stroke */
.ico {
  width: 22px; height: 22px;
  stroke: currentColor;
  stroke-width: 1.5;
  fill: none;
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* Star */
.star { color: #e6b8a0; font-size: 13px; letter-spacing: 1px; }

/* Sticky CTA bar (mobile) */
.sticky-cta {
  position: fixed;
  left: 12px; right: 12px;
  bottom: 12px;
  z-index: 60;
  display: flex;
  gap: 8px;
  padding: 10px;
  background: rgba(20, 16, 14, 0.92);
  backdrop-filter: blur(14px);
  border: 1px solid var(--line-strong);
  border-radius: var(--r-pill);
  box-shadow: 0 18px 50px -15px rgba(0,0,0,0.8);
}
.sticky-cta .btn { flex: 1; padding: 14px 18px; font-size: 14px; }
@media (min-width: 900px) { .sticky-cta { display: none; } }

/* Grid helpers */
.grid { display: grid; gap: 24px; }
.grid-2 { grid-template-columns: 1fr; }
.grid-3 { grid-template-columns: 1fr; }
.grid-4 { grid-template-columns: 1fr 1fr; }
@media (min-width: 700px) {
  .grid-2 { grid-template-columns: 1fr 1fr; }
  .grid-3 { grid-template-columns: 1fr 1fr 1fr; }
  .grid-4 { grid-template-columns: repeat(4, 1fr); }
}

.flex { display: flex; }
.between { display: flex; align-items: center; justify-content: space-between; }
.center { display: flex; align-items: center; justify-content: center; }
.col { display: flex; flex-direction: column; }
.gap-8 { gap: 8px; } .gap-12 { gap: 12px; } .gap-16 { gap: 16px; } .gap-24 { gap: 24px; } .gap-32 { gap: 32px; }

/* Decorative rose gold orb glow */
.glow {
  position: absolute;
  width: 600px; height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle at center, rgba(212,167,138,0.22), rgba(183,110,121,0.08) 40%, transparent 70%);
  pointer-events: none;
  filter: blur(20px);
  z-index: 0;
}

/* Mobile typography refinements — keep urgency bar, eyebrow chip,
   and hero headline from breaking awkwardly on narrow viewports. */
@media (max-width: 480px) {
  .urgency-bar {
    font-size: 10px;
    letter-spacing: 0.05em;
    padding: 10px 10px;
  }
  .urgency-bar strong { white-space: nowrap; }

  .chip {
    font-size: 10px;
    letter-spacing: 0.08em;
    padding: 7px 12px;
    white-space: nowrap;
  }

  .headline-xl {
    font-size: 34px;
    line-height: 1.08;
  }
  .headline-xl br { display: none; }
}